We believe that Cut-Throat Price competition alone will not be the most efficient way to penetrate, attack and win over a market.

Although having a very competitive pricing structure, we believe that the strength of the Japan Home Product System lies in its:

Extensiveness
The Hong Kong base and Japan Base product system together have well over 3000 items.

Flexibility
The "No Minimum Order per item" Upon standard carton quantity and in assortment in 20 feet containers, base will make stock control easy and efficient.

Branding
The Private label Brands together with the Japanese Brands will present a clear "Brand in Brand" Image of the JAPANHOME shop Label.

Image
Most products and Brands have their distinctive Color, Patterns and Packing series geared to be presented under unique display Concepts.

Renovation and Innovation
Over 300 new items are designed and marketed each year to add on or to " Freshen up " previous product ranges.

Having the track record of establishing ourself as the clear market leader of Houseware retailing in Hong Kong, a market so fiercely competitive that even international general merchandising giants like CARREFOUR and WALMART have failed to sustain, in we have the confident to find suitable partners for "Win-Win" co-operation format in all the Major Markets of the world.